Editorial Standards
The internal rules we hold ourselves to. We publish them here because the only thing more useful than a good review is a public account of how it was made.
Last updated · May 1, 2026
The promise
bnsmag is editorially independent. We do not accept press trips, complimentary accommodation, free meals or fam tours for editorial coverage. We pay our own way and we keep the receipts.
The site carries display advertising (see the Disclaimer) and may include affiliate links where clearly marked. No advertiser sees a review before publication. No advertiser has approval over copy. Sales and editorial sit in separate rooms.
If a place is recommended in these pages, it is because a member of our staff or a trusted contributor has been there, on our own dime, and would go back.
How we review a beach
Every published review goes through the same five-step process:
- Visit. Minimum one full day on-site, often two. We arrive at different times of day, swim, walk the length, eat where the locals eat, and talk to at least one person who works there.
- Photograph. Our own photography wherever possible. When we license an image, we credit the photographer in the alt text and the caption.
- Draft. The writer files a draft within four weeks of the visit, while the experience is still detailed.
- Edit. A second editor reads for accuracy, fairness and tone. Any factual claim (depth, distance, temperature, prices, opening hours) is checked against an independent source.
- Publish + revisit. Reviews are tagged with the date of the visit. We revisit popular destinations every two to three years to keep ratings current.
How we rate
Every beach review carries a 1-to-5 score, broken into five sub-scores:
- Water, clarity, color, temperature, swimmability.
- Sand, texture, color, comfort underfoot, depth from shore.
- Atmosphere, crowd, vibe, soundscape, the feeling of arrival.
- Access, how easy it is to get there and back.
- Facilities, shade, drinking water, food, toilets, lifeguards.
The overall score is not an arithmetic mean, it's an editor's judgment about whether the sum of the parts is worth the trip. A 3.0 for facilities does not, on its own, ever drag a great beach below 4.5 overall.
Money & gifts
Writers and editors are paid a fixed fee per piece, plus reasonable, documented expenses. We do not pay per pageview. We do not pay per booking generated. We do not have variable compensation tied to any external metric that would create incentive to inflate a review.
If a stranger leaves a gift at our office worth more than £25, it is donated to the local food bank and a note is sent back explaining why. Smaller items (a postcard, a jar of honey) are left in the kitchen for the team.
Conflicts of interest
Writers disclose to the editor, before pitching, any personal, financial or familial relationship with a place they want to cover. The editor decides whether the conflict is manageable (with a note in the byline) or disqualifying (in which case the piece is reassigned).
The editor's own conflicts are disclosed to the publisher and noted on the article.
Sources & fact-checking
Quotes are recorded and verified back with the speaker before publication where time allows. We do not paraphrase a quote and present it inside quotation marks. Anonymous sources are used only when the alternative is silence on a matter of public interest, and only with the editor's sign-off.
Historical claims (dates, geography, ownership) are checked against at least two independent published sources, one of them local where the language allows.
AI & image use
We do not publish text or images generated by AI. We use AI tools for spell-checking, code completion and routine drafting tasks (subject lines, alt-text suggestions), always reviewed by a human before publication.
Photographs are unmanipulated in ways that would change the editorial meaning of the image. Color and exposure adjustments are allowed; adding, removing or relocating objects is not, except for routine sensor-dust removal.
When we get it wrong
We correct factual errors on the page, with a dated note at the bottom of the article explaining what changed. We do not silently re-write history.
If you spot something to flag, the corrections page tells you what we need and how fast we respond.
Questions? Write to hello@bnsmag.com.